Category Archives: New York City

Umbria Tourism Goes Tech with MultiMedia App Launch

photo-22Known as the “green heart of Italy,” Umbria is symbolized by food, wine, ceramics, history and culture. It’s also quite picturesque, as this central and landlocked region is noted for its scenic character with rolling green hills and historical towns like Assisi.
To better market its visual appeal, Umbria’s tourism board has taken a tech savvy approach that connects old-world traditions with modern-day applications. At a June 3 reception at Eataly in New York City, representatives unveiled English versions of UmbriaApp, a collection of roughly 20 apps using a multimedia storytelling approach to showcase the region’s offerings.

During the reception, officials described the process of creating the UmbriaApp line as a  “imaginary bridge” between Umbria’s past and future innovation, in terms of shaping the direction in which tourism hopes to go.

photo-21As of this writing, the English apps will be released first for iPad, with versions for iPhone and Android to follow shortly. Italian versions are currently available. Developed by Sesinet Snc, an Italian company, all apps are free and can be downloaded through iTunes.

Varying by subject, apps cover art and history museums, festivals, bike tours and particularly food and wine.

One of the new apps that is quite appetizing is “Umbria Enogastronomia.” This culinary app is a virtual cookbook on Umbria’s authentic wines and cuisine, covering the region’s meats, cheeses, fruits and vegetables. Users can also replicate a taste of this region in their kitchen by browsing through the app’s range of recipes, complete with photos, ingredients, and preparation notes.

The unveiling at Eataly kicked off “Umbria Week 2013,” a week-long roster of activities in Manhattan from June 3 through June 8 that serves as a precursor to a “Sensational Umbria,” a month-long celebration scheduled for November.

In highlighting Umbrian cuisine, samplings of traditional dishes such as lentil soup (with its recipe included in the culinary app) and pesce crudo were offered. Tastings provided by Goretti Winery in Perugia, Umbria’s capital, complimented the evening.

Delta’s NYC ‘Pop-up’ Lounge In Flight Until May 22

In celebrating the upcoming opening of its JFK Terminal 4, Delta invites the public to visit T4X, a pop-up lounge in Soho until May 22.

In celebrating the upcoming JFK Terminal 4, Delta invites the public to visit T4X, a pop-up lounge in Soho until May 22.

With airports, the average person’s experience consists of the rig moral of check-ins, security lines, and gate departures. Delta is doing a neat thing in giving the general public the chance to see what lounging is like.

Until next Wednesday, visitors can stop by T4X, a “pop-up” space in New York City’s Soho district. And, just hang out.

Since May 1, Delta has been hosting this experimental setting in a three-story building, at West Broadway and Broome Street, to celebrate and promote another recreation that’s more permanent. The major carrier’s newly transformed Terminal 4 at JFK will open on May 24, complimented with a 24,000-square-foot SkyClub and a SkyDeck!

T4X, or in using its full name Delta T4 Xperience, gives off a sneak peek. Upon entering, Delta representatives take you to show you neat offerings and goodies to choose from. For example, you can pick a travel-related knickknack (a passport holder, mirror, cold drink cup or luggage tag) from a vending machine.

At T4X, order a boxed lunch inspired by an international destination.

At T4X, order a boxed lunch inspired by an international destination.

Visitors can register for a chance at winning giveaways like a set of beauty products. A kiosk allows for Delta passengers to check on or adjust itineraries on spot. There’s even a countdown clock anticipating Terminal 4’s debut. (I’ll be seeing it firsthand this summer, with my flight to Reykjavík.)

As meals and airlines go hand in hand, T4X provides four daily lunch selections that go beyond traditional serving options.

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Lunch in a little suitcase!

With the new Terminal 4 centering on only international flights, T4X’s daily changing menu reflects top world destinations. Edible options inspired by London, Rome, Mexico City, Athens and Istanbul feature sandwiches or salads with flight treats such as cookies, pretzels, fruit and a choice of water or soda. Decide on your meal by viewing a flight information screen listing the day’s choices.

Grabbing lunch has a baggage claim approach as a conveyor belt setup has suitcase-looking boxes circling around. Each lunch is priced at $4; credit card payments only.

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Outlets and plush setting enable visitors to recharge their batteries, physically and electronically.

Head upstairs and hang out in T4X's lounge section.

Head upstairs and hang out in T4X’s lounge section.

Go upstairs to the second level, and here is where to find the lounge. In one area, there is café-style table seating. Across from this section, a more of a sit-down room has plush chairs and tables with nearby outlets for charging up laptops and smart phones. Free Wi-Fi is also provided.

True, T4X is a cool marketing setup. Yet it’s a little treat for those who don’t fly continuously or never had access to an airport lounge before, or perhaps whose travel budgets really have been tightened up. Or, maybe they just work in SoHo and are heading out for their lunch break.

T4X is open from 11 a.m. to 3 p.m. Tuesdays through Sundays until May 22. For maps, the street address is 376 West Broadway. Check it out!

New York Travel Festival Breaks Consumer Show Mold

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Bohemian National Hall was the venue for Saturday’s portion of the New York Travel Festival.

I got involved in helping with the promotions for the New York Travel Festival, and I’m glad I did. The inaugural event, held last weekend (April 20 and 21), ushered in travel experts and explorers from New York City and beyond.

Produced by RW Social, this new festival was to redesign the concept of the consumer travel show with an innovative program. Focusing on tech-savvy travelers already seeing the world, the event catered to them by inviting travel media’s elite to share insights and perspectives on why we travel, and how we should.

Attendees came out for the festival’s first day at the Bohemian National Hall on the Upper East Side. Andrew Evans, National Geographic’s Digital Nomad, began the morning with his keynote, “Why Your Bucket List Sucks & I’m Gonna Tell You Why.”

Evans isn’t fond of the idea of bucket lists because they sound as though “we’re setting specific travel goals” and not leaving ourselves open to other potential opportunities.

“If we only travel on our bucket lists, we will never get out of our comfort zone,” he said.

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Andrew Evans, National Geographic’s “Digital Nomad,” talks to a show attendee.

Evans had a similar scenario happen after having to stay in Tennessee when the plane he was on had an emergency landing. The next day, Evans decided to go see Graceland, a place he admitted he never wanted to see at first. After spending a few hours there, and seeing Elvis’ personal items like clothes and learning more about him, Evans said he “gained this deep appreciation for who Elvis was, and I started liking Elvis.”

Evans also changed up his talk to reflect on the recent tragedy in Boston, which fit in understandably, and how travel has been impacted by terror in many ways such as with TSA policies that bewilder us all.

Breakout sessions on niche travel along with local/regional topics highlight specific scenarios for women, families, LGBT, and those seeking other alternatives. Here are some highlights:

–  A great talk on women’s travel, led by Go! Girl Guides Founder Kelly Lewis and Christine Maxfield, a former editor at Budget Travel magazine. The ladies offered common-sense safety measures all girls can take. Here’s one: buy a doorstop to securely lock your hotel door in place.

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From left, Rainer Jenss, Charu Suri and Carol Cain share their advice and experiences on traveling with children.

– Yes, it’s possible to successfully navigate family travel. A session on this topic offered solid proof from speakers that were parents of children ranging in age from months old to teens. They were: Carol Cain, travel writer and blogger of GirlGoneTravel.com; Charu Suri of Butterfly Diary; and Rainer Jenss, founder of Smart Family Travel, Inc. and a 13-year veteran of National Geographic.

– Lee Abbamonte, the youngest American to have visited every country, was a contestant in a travel trivia “show,” and got stumped a bit by the audience. He was a good sport.

– Jason Cochrane, now the soon-to-be the editor of Frommers.com, warned his audience about current travel scams such someone “spilling” mustard on you and shared important tips on how to dodge them.

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AnneLise Sorensen throws travel questions at Lee Abbamonte, and takes some from the audience.

It was also nice to see and listen to bloggers and experts whom I’ve met virtually, through social media, in person. Plus, as travel circles go, I got to catch up with friends and meet fellow writers that I already followed via Twitter or through Facebook Groups.

With a visit to the Mexico tourism area, I enjoyed samplings of authentic dishes provided by the restaurants, El Mitote and Café Frida. Translated as “drowned sandwiches,” tortas ahogadas are a Guadalajara favorite, in which a sandwich is submerged in a sauce made of a dried chili pepper or tomato sauce. Mini tortas and ceviche tostadas were also on the tasting menu.

Beverages were included, with agua fresca (watermelon water) and tastings of several kinds of Mezcal, a liquor made from the heart of the maguey plant, the piña. La comida Mexicana es deliciosa!

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Guests savored flavors from Mexico and New York’s Hudson Valley Saturday afternoon.

With New York State, a “Taste of the Hudson Valley” showcased the culinary and cultural offerings in this attractive region.  Taking up one of the show floors, the area hosted a restaurant grouping of The Artist’s Plate, Madava Farms, Gigi Hudson Valley, and Zitoune. Dishes of pasta, cheese and duck highlighted regional fare. Wine and spirits samplings from Millbrook Vineyards & Winery and soon-to-open Dutch’s Spirits were also offered. And on the first floor, a range of New York beers from Shmaltz Brewing were available to sip.

Sunday’s schedule focused on food with guided tours around NYC’s five boroughs. In all, the inaugural New York Travel Festival was off to a good start. See you next year!