Recently, Warwick Hotels and Resorts unveiled “Warwick Journeys,” a guest recognition program with a twist. Instead of giving points, the loyalty program will reward frequent guests with personalized benefits, starting with its hotel properties within North America and Europe.
Available for immediate enrollment, “Warwick Journeys” not only gives credit for every completed stay within the program but also features what’s called a cross-stay accelerator benefit. This benefit works by allowing Warwick Journeys members to progress through benefit tiers quicker by staying at multiple Warwick locations rather than just a single one.
Here’s how it happens. With enrollment, introductory members will receive complimentary Wi-Fi during their first stay and can book Warwick Journeys exclusive member offers. Purple level members will have completed two to three visits at a participating property and receive perks such as continued free Wi-Fi access.
Warwick New York was once a residential building owned by William Randolph Hearst, which he built for his associates and, in particular, his mistress Marion Davies.
Upon completing a stay at two separate Warwick hotels or between four to 15 stays at one property, gold status members get additional bonuses such as guaranteed availability with 72-hour advance notice of arrival, when booking the member-exclusive rate, and a late checkout at 4 p.m. Then, upon completing a stay at four different participating hotels or 16 plus nights at one property, black-level members will get both gold-level amenities and additional bonuses, including guaranteed availability within 24-hour advance notice.
The unveiling of the program took place at Warwick New York, a property with a special history. Publishing giant William Randolph Hearst had the building built in 1926 as a residential tower to accommodate his friends in Hollywood as well as for his long-time companion, Marion Davies. She had her own specially-designed floor in the building. Other noted occupants include actress Jane Russell and actor Cary Grant.