Umbria Tourism Goes Tech with MultiMedia App Launch

photo-22Known as the “green heart of Italy,” Umbria is symbolized by food, wine, ceramics, history and culture. It’s also quite picturesque, as this central and landlocked region is noted for its scenic character with rolling green hills and historical towns like Assisi.
To better market its visual appeal, Umbria’s tourism board has taken a tech savvy approach that connects old-world traditions with modern-day applications. At a June 3 reception at Eataly in New York City, representatives unveiled English versions of UmbriaApp, a collection of roughly 20 apps using a multimedia storytelling approach to showcase the region’s offerings.

During the reception, officials described the process of creating the UmbriaApp line as a  “imaginary bridge” between Umbria’s past and future innovation, in terms of shaping the direction in which tourism hopes to go.

photo-21As of this writing, the English apps will be released first for iPad, with versions for iPhone and Android to follow shortly. Italian versions are currently available. Developed by Sesinet Snc, an Italian company, all apps are free and can be downloaded through iTunes.

Varying by subject, apps cover art and history museums, festivals, bike tours and particularly food and wine.

One of the new apps that is quite appetizing is “Umbria Enogastronomia.” This culinary app is a virtual cookbook on Umbria’s authentic wines and cuisine, covering the region’s meats, cheeses, fruits and vegetables. Users can also replicate a taste of this region in their kitchen by browsing through the app’s range of recipes, complete with photos, ingredients, and preparation notes.

The unveiling at Eataly kicked off “Umbria Week 2013,” a week-long roster of activities in Manhattan from June 3 through June 8 that serves as a precursor to a “Sensational Umbria,” a month-long celebration scheduled for November.

In highlighting Umbrian cuisine, samplings of traditional dishes such as lentil soup (with its recipe included in the culinary app) and pesce crudo were offered. Tastings provided by Goretti Winery in Perugia, Umbria’s capital, complimented the evening.

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