If a pop-up shop can make a business stand out, why not add in a few more merchants and turn the single venue into a one-stop shop?
Under a year ago, three stylish professionals from Fairfield, Connecticut decided to do just that by launching the PopShop Market. And the latest market will “pop up” in Fairfield this Saturday, October 5, at the Fairfield Theatre Company.
For their “pop up,” founders Andrea Espach (a graphic designer), Ashley Kane (a fashionista) and Kelly Scinto (an event planner) drew inspiration from open-air marketplaces in cities like London and Brooklyn. In keeping with the event’s “pop up” concept, the location is kept a secret until about a week or so before the scheduled date.
“The location is chosen based on where we feel the market’s theme would be represented best,” explained Scinto. For example, a “Back to School” inspired market happened at Yale in New Haven. This month’s PopShop Market is returning to Fairfield Theatre Company, following its stint there this past June.
Along with finalizing the site, Scinto and her business partners hold an equal say in who and what’s going in the marketplace. The showcase may be set up like a flea market yet with goods one might find at a trunk show.
Working in unison, all three ladies act as curators in selecting participating vendors by thoroughly doing their homework. They scour blogs and browse through Etsy shops to select locally-produced finds. Luckily for them, their work pile appears to be going down, as Scinto mentioned more vendors are now reaching out to them to inquire about future slots.
For Saturday’s PopShop Market, 50 sellers will tout antique and repurposed furniture, artwork, beauty products, jewelry, and clothing, all produced by artists, designers or merchants. To keep the younger set of shoppers busy, Hands on Pottery will hold a complimentary pottery painting station.
As browsers and buyers build up their appetites, the event will have a culinary mix of menu offerings. Edible options will include yes, pop-up restaurants. A collection of local-based food trucks will dish out mealtime servings throughout the day. For breakfast, Sugar and Olives in Norwalk, Connecticut will offer some tasty choices, and Deadly Grounds Coffee will be selling their wicked java. As the day goes on, Walrus + Carpenter, from neighboring Bridgeport, will be manning the “BarCar,” serving up signature cocktails and local craft beers. A mini-farmer’s market is also planned.
Admission to Saturday’s PopShop Market is free. Hours are from 9 a.m. to 3 p.m. Fairfield Theatre Company is located at 70 Sanford Street, off of the Post Road section of downtown Fairfield. Visit http://popshopmarket.com. Try to make it down or, if not, have to wait until the next one comes up.