To tweak an old saying, travel pictures are worth a thousand words. As mobile and digital platforms are providing more visual appeal for travelers, guidebooks must adapt to meet their readers’ evolving needs. The latest DK Eyewitness Travel Guides are doing just that.
On Tuesday night, at City Winery in New York City, DK Publishing marked the series’ 20th anniversary by unveiling 10 bestselling titles, updated for 2014, and new first-ever edition on Russia. The event also marked the company’s redesign relaunch for all their travel guidebooks. These changes consist of a new look for the jacket and clearer details on the inside pages.
DK Eyewitness Guides stay true to being pictorial, yet new adjustments to these books make certain sections easier to follow. While keeping its photo stance, top revisions in design and copy include the following:
– New itineraries based on length of stay, regional destinations, or theme. City and country guides also have extended itineraries.
– Listings underwent major changes with descriptions for hotels and restaurants, with simplified categories for prices and cuisine.
– Overall, maps become more readable, with new bullets, colors and symbols.
As another milestone for this publishing house, the first Russia edition comes out in timing with next year’s Winter Olympics in the city of Sochi. At the NYC event, a DK representative explained that the Russian guide helps make a trip to this destination, which can be described as not the easiest place to travel to, more “doable.”
Future release dates for 2014 series will pick up again in January and continue on through the end of next year.